It's bright, it's breezy and it makes me want to click every feature to see what's new and different. It's the new look for Google Analytics. Google Analytics tracks stuff like, pageviews, where your page is viewed, conversions rates and allows you to do a whole lot more. Signing up is simple and so it adding the tracking code into your web pages. I've got to admit though that I have barely scratched the surface of what GA can offer me, but I do know one thing - I love the Map Overlay feature that allows me to see the cities where my visitors have come from. Even if they took away all the fancy reports you can get for free, I'd still use GA because I love to see them dots on the maps! Little things thrill me.